Marketing

Specialized Marketing expertise to help Procurement unlock savings and maximize value and influence

Procurian’s specialized marketing procurement solution brings insights into agency and other important supplier relationships, compensation models and service levels, along with innovative ideas to help Marketing leaders work more effectively with external partners.

Dynamic markets and demanding stakeholders

Managing marketing spending is more complex and complicated than ever before. Marketing dollars are being stretched across traditional advertising and an evolving mix of strategic and specialized digital agencies and channels, each with its own set of market dynamics, pricing and service expectations.

Helping marketers meet their growth goals while stretching budgets requires experienced marketing procurement professionals who have a deep understanding of Marketing’s challenges and needs. Marketers will value procurement resources that can work effectively with them through a highly responsive, specialized approach-- that’s where Procurian® can help.

Procurian‘s Marketing Services Solution

Procurian’s expertise in both marketing and procurement can help you unlock savings and maximize influence by:

  • Providing specialists who use their decades of experience working with top agencies and partners to quickly understand and align with your marketing team’s objectives and tailor our approach to provide solutions to agency and supplier relationships
  • Leveraging our extensive knowledge and perspective on agency compensation models and supplier pricing and service benchmarks across all areas of marketing spend, to deliver innovative solutions, cost reductions and improved service
  • Helping you continuously drive agency and supplier performance and continuous improvements that maximize the value of these critical relationships

Procurian's Experience and Capabilities for Marketing Services

  • 70+ experienced marketing procurement specialists from large advertisers within consumer packaged goods, pharmaceutical, technology, and financial services sectors, as well as leading advertising and media agencies
  • Deep expertise in developing and implementing innovative agency compensation models
  • Extensive market and best-practice intelligence from working across a broad, diverse base of clients in marketing-intensive industries
  • Currently supporting over $7.10 billion in marketing spend and over 613 annual projects

We have experience in these subcategories and more:

  • Agency Relationships
    Brand Agencies
    Design Agencies
    Digital Agencies
    Media Agencies & Media
    Multicultural Agencies
    Public Relations Agencies
    Promotional Agencies
    Shopper Marketing Agencies
  • Additional Marketing Areas
    Commercial Print and Production
    Creative Asset Management
    Direct Marketing and Fulfillment
    Experiential Marketing and Tradeshow
    Insights - Custom Market Research and Data
    Field / Retail Sales Brokerage and Trade Promotion
    Social Media

Results Delivered

Procurian collaborates with marketing executives to find and manage marketing suppliers that help them meet their marketing goals while driving savings and stretching budgets. Here are a few examples of the results we’ve helped our clients realize:

  • Used competitive evaluation and performance-based remuneration for global PR agency to achieve additional savings and credits

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  • Global promotional print sourcing leads to spend consolidation and 54% savings

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  • Unbundling of creative and media services leads to $2.6 million in agency savings

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  • Global prepress solution streamlines production to improve brand consistency and unlock 51% in savings

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