Making each marketing dollar work harder
Procurian® understands that a typical procurement approach to working with Marketing could jeopardize business results. We bring a new, specialized approach – one that understands and meets the needs of Marketers.
Keep Marketing focused on marketing
Companies count on Marketing to drive business growth while efficiently leveraging marketing investment dollars. This challenge is compounded by the constantly changing new media landscape, which demands additional focus, expertise and investment.
To manage this evolving landscape, Marketing leaders must search for and manage a wide variety of marketing partners while navigating a complex range of fees, pass-through expenses, and other often-obscure charges. Too often, taking care of marketing procurement and relationship management activities becomes a significant drain on Marketing’s time – siphoning resources from focus critical campaigns that drive growth.
Procurian acts as a specialized marketing procurement extension of your team, helping you to enhance your marketing partner relationships and investments while keeping your team focused on strategic marketing, not procurement.
Procurian for Marketing
Optimizing marketing investments isn’t always about spending more; it’s about spending more efficiently with the right partners. Our strategic Marketing Practice professionals work with your Marketing and Sales Executives to provide a competitive edge by identifying efficiency and improvement opportunities with external agencies and suppliers and executing best-in-class agency and supplier management strategies that result in significant value for our clients.
We help Marketers transform how they manage and interact with agencies and partners by establishing a strong agency and supplier base, optimizing how Marketing engages suppliers, incentivizing suppliers and increasing fee and expense transparency.
Procurian’s Marketing Practice brings expertise in both marketing and procurement by:
- Providing specialists who use their decades of experience working with top agencies and partners to quickly understand your marketing objectives and tailor our approach to provide solutions that meet your needs
- Leveraging our extensive knowledge and data on agency compensation models, supplier pricing and service benchmarks across advertising agencies, digital media agencies, production and insights, to deliver innovative solutions and improved service
- Transcending mere cost reduction to drive agency and supplier performance and continuous improvements that help you maximize these critical partnerships
Procurian's experiences and capabilities for marketing services
Procurian brings you comprehensive capabilities to optimize your working and non-working dollars.
- 57+ experienced marketing procurement specialists from large advertisers within global consumer products, pharmaceutical, technology, and financial services, as well as leading advertising and media agencies
- Deep expertise in developing and implementing innovative agency compensation models
- Extensive market and best-practice intelligence from working across a broad and diverse base of clients in multiple marketing-intensive industries
- Currently supporting over $3.85 billion in marketing spend and over 613 annual projects
We help clients to optimize relationships in these key spending categories:
- Agency Relationships & Spend
Media Agencies & Media
Public Relations Agencies
Shopper Marketing Agencies
- Additional Marketing Areas
Commercial Print and Production
Creative Asset Management
Direct Marketing and Fulfillment
Experiential Marketing and Tradeshow
Insights - Custom Market Research and Data
Field / Retail Sales Brokerage and Trade Promotion