Marketing

Making each marketing dollar work harder

Procurian® understands that a typical procurement approach to working with Marketing could jeopardize business results. We bring a new, specialized approach – one that understands and meets the needs of Marketers.

Keep Marketing focused on marketing

Companies count on Marketing to drive business growth while efficiently leveraging marketing investment dollars. This challenge is compounded by the constantly changing new media landscape, which demands additional focus, expertise and investment.

To manage this evolving landscape, Marketing leaders must search for and manage a wide variety of marketing partners while navigating a complex range of fees, pass-through expenses, and other often-obscure charges. Too often, taking care of marketing procurement and relationship management activities becomes a significant drain on Marketing’s time – siphoning resources from focus critical campaigns that drive growth.

Procurian acts as a specialized marketing procurement extension of your team, helping you to enhance your marketing partner relationships and investments while keeping your team focused on strategic marketing, not procurement.

Procurian for Marketing

Optimizing marketing investments isn’t always about spending more; it’s about spending more efficiently with the right partners. Our strategic Marketing Practice professionals work with your Marketing and Sales Executives to provide a competitive edge by identifying efficiency and improvement opportunities with external agencies and suppliers and executing best-in-class agency and supplier management strategies that result in significant value for our clients.

We help Marketers transform how they manage and interact with agencies and partners by establishing a strong agency and supplier base, optimizing how Marketing engages suppliers, incentivizing suppliers and increasing fee and expense transparency.

Procurian’s Marketing Practice brings expertise in both marketing and procurement by:

  • Providing specialists who use their decades of experience working with top agencies and partners to quickly understand your marketing objectives and tailor our approach to provide solutions that meet your needs
  • Leveraging our extensive knowledge and data on agency compensation models, supplier pricing and service benchmarks across advertising agencies, digital media agencies, production and insights, to deliver innovative solutions and improved service
  • Transcending mere cost reduction to drive agency and supplier performance and continuous improvements that help you maximize these critical partnerships

Procurian's experiences and capabilities for marketing services

Procurian brings you comprehensive capabilities to optimize your working and non-working dollars.

  • 57+ experienced marketing procurement specialists from large advertisers within global consumer products, pharmaceutical, technology, and financial services, as well as leading advertising and media agencies
  • Deep expertise in developing and implementing innovative agency compensation models
  • Extensive market and best-practice intelligence from working across a broad and diverse base of clients in multiple marketing-intensive industries
  • Currently supporting over $3.85 billion in marketing spend and over 613 annual projects

We help clients to optimize relationships in these key spending categories:

  • Agency Relationships & Spend
    Ad Agency
    Brand Agencies
    Design Agencies
    Digital Agencies
    Media Agencies & Media
    Multicultural Agencies
    Public Relations Agencies
    Promotional Agencies
    Shopper Marketing Agencies
  • Additional Marketing Areas
    Commercial Print and Production
    Creative Asset Management
    Direct Marketing and Fulfillment
    Experiential Marketing and Tradeshow
    Insights - Custom Market Research and Data
    Field / Retail Sales Brokerage and Trade Promotion
    Social Media

Results Realized

Procurian collaborates with CMOs and works throughout their marketing organization to generate more value from their marketing investments. Here are a few examples of the results we’ve helped our clients realize:

  • Used competitive evaluation and performance-based remuneration for global PR agency to achieve additional savings and credits

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  • Global promotional print sourcing leads to spend consolidation and 54% savings

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  • Unbundling of creative and media services leads to $2.6 million in agency savings

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